Greece's first Streaming Platform​

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www.netwix.gr/FollowSakis

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Objective:

Attract subscribers for launch day.

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Means:

• Production of an online Music Documentary following top tier Greek pop-star, Sakis Rouvas.​

• Ideation and creation of marketing/social media content.

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Key Art Aspects:

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• Mix pop with grunge influences to reflect the new direction of the artist.​​

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• ​Film tight shots focusing on the details to highlight the intimacy of the project.​​

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• Use of creative editing to evoke emotions and maintain constant
  audience engagement.

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Result:

300.000 subscribers during launch week.