Objective:

Revamp and redesign of Dean Street's official YouTube channel to increase traffic and engagement.

Means:

  • Production of informational/instructional videos that answer patient's common questions to increase traffic.

  • Ideation and creation of fitness series in association with Folarin Fitness that motivate the audience to exercise while taking care of their mental wellbeing, to increase engagement.

Key Art Aspects:

  • Emphasis on the informative value of the videos

  • Balanced artistic style to reflect all brands (NHS, Dean Street & Folarin Fitness).

  • Filming & Lighting that support the main purpose of the videos.

  • Linear editing to facilitate the audience’s needs.

Result:

Youtube channel traffic increased by 30% and engagement by 45%

Dean Street

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