Objective:

Revamp and redesign of Dean Street's official YouTube channel to increase traffic and engagement.

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Means:

• Production of informational/instructional videos that answer patient's common questions to increase traffic.

• Ideation and creation of fitness series in association with Folarin Fitness that motivate the audience to exercise while taking care of their mental wellbeing, to increase engagement.

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Key Art Aspects:

• Emphasis on the informative value of the videos​

• Balanced artistic style to reflect all brands (NHS, Dean Street & Folarin Fitness).​

• Filming & Lighting that support the main purpose of the videos.​

• Linear editing to facilitate the audience’s needs.

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Result:

Youtube channel traffic increased by 30% and engagement by 45%