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Revamp and redesign of Dean Street's official YouTube channel to increase traffic and engagement.
Production of informational/instructional videos that answer patient's common questions to increase traffic.
Ideation and creation of fitness series in association with Folarin Fitness that motivate the audience to exercise while taking care of their mental wellbeing, to increase engagement.
Key Art Aspects:
Emphasis on the informative value of the videos
Balanced artistic style to reflect all brands (NHS, Dean Street & Folarin Fitness).
Filming & Lighting that support the main purpose of the videos.
Linear editing to facilitate the audience’s needs.
Youtube channel traffic increased by 30% and engagement by 45%
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