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Objective:
Revamp and redesign of Dean Street's official YouTube channel to increase traffic and engagement.
Means:
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Production of informational/instructional videos that answer patient's common questions to increase traffic.
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Ideation and creation of fitness series in association with Folarin Fitness that motivate the audience to exercise while taking care of their mental wellbeing, to increase engagement.
Key Art Aspects:
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Emphasis on the informative value of the videos
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Balanced artistic style to reflect all brands (NHS, Dean Street & Folarin Fitness).
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Filming & Lighting that support the main purpose of the videos.
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Linear editing to facilitate the audience’s needs.
Result:
Youtube channel traffic increased by 30% and engagement by 45%

Dean Street

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